WorldPride 2025 Promotional Materials
From November 2024-June 2025 I worked as part of a team to design promotional materials, swag and merchandise, environmental graphics and social media graphics for WorldPride 2025, a large-scale LGBTQIA+ event that took place in Washington DC. The designs shown here are ones that I designed and developed based on the pre-existing style guide for WorldPride 2025.
2025, Spaces of Pride for WorldPride 2025
Design Team Fellows: Chelsea Hyder, Sara Austin; Design Managers: Jo Gilley, Martiel Beatty
Window Clings
I designed a series of window clings available for purchase for small DC businesses sponsoring WorldPride 2025. The clings consist of a series of collaged images that combined images of past Pride celebration-goers with icons of DC and the patterns that were part of the brand identity of WorldPride 2025. I created a series of large, pre-constructed collaged images as well as smaller visual components that could accompany the larger images. These smaller illustrated elements were also applied to other materials for the event including merch, social media posts, environmental graphics and marketing collateral.
I designed a set of limited edition pins that were available for purchase online. I used some of the decorative elements I had already designed for the window clings combined with bespoke text treatments and duotone imagery to create a bold and joyous set of pins in keeping with WorldPride 2025’s brand identity.
Buttons
I designed other wearable merch for WorldPride 2025 including socks, T-shirts and tanks and hats that were available on the Pride365 Shop.
Wearable Merch
Social Media Posts
I designed a series of social media posts as part of a campaign for WorldPride 2025 that featured the colors and patterns of the campaign.
