SpringWear Branding and Collateral
SpringWear is a Baltimore-based startup that creates biomedical devices made to help stroke survivors monitor and improve their hand mobility. The company is in its initial phase, and hired me to help develop its brand identity, app, website, trade show materials, social media graphics, product packaging, and other print and digital marketing materials.
2023-2024, Baltimore MD
Logo + Identity System
SpringWear’s name has a dual meaning, referring both to the literal springs that help power their devices, and evoking the idea of springtime and regeneration. I created a seal-style logomark that combines these two ideas, with an abstracted flower combined with a spring shape.
Logo Sketches
Color Palette
Typeface
Pattern Elements
Icons
I created several series of icons in keeping with the brand’s identity system which were used in brochures, slide decks, reels and other collateral.
SpringWear’s website is intended to introduce both potential patients/users of their biomedical devices and physical therapists to the company, its products and its values. Because SpringWear’s target audience skews older, the website was designed with accessibility in mind, and presents information in clean and easy-to-digest format.
Website
Homepage
About Us Page
I designed a prototype for SpringWear’s app, which is currently in development. The app is designed to be paired with SpringWear’s devices, so that the user can track their activity and progress in real time. Below are a few screens from the app.
App Design
As a startup, SpringWear needed to have a strong social media presence to attract future users and investors. I designed SpringWear’s Instagram and Facebook posts to have a strong brand identity and present an energetic vision of stroke recovery.
Social Media Graphics
SpringWear needed a trade show display setup to be a first impression of the brand at medical device trade shows. Below is an elevation of trade show materials that I designed and were later printed.
