ABET Upcoming Events Campaign Case Study
ABET is a higher education accreditation nonprofit, focusing largely on STEM programs, that currently accredits 4,863 programs at 950 colleges and universities in 42 countries. I worked for ABET on a six month contract, designing a wide variety of materials spanning digital and print, from trade show booth designs to web ads. I crafted the identity of several of ABET’s campaigns, including their Cause Awareness, Sustainability Microcredential, and Upcoming Events campaign.
November 2025-March 2026
Supervisor: Shannon Fitzgerald, Creative Manager at ABET
Challenge:
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ABET’s Previous Social Media Design
Solution:
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Social Media Design Sketches
Outcome:
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Redesigned Social Media Posts
ABET releases monthly social posts and emails to update followers about upcoming events and workshops. I created a campaign identity for these assets that works across different social platforms, and translated these designs into an email template. The email series is a crucial way to retain members and keep them up to date, and the design elements of the CTA’s led to more site foot traffic.
