ABET Upcoming Events Campaign

ABET is a higher education accreditation nonprofit, focusing largely on STEM programs, that currently accredits 4,863 programs at 950 colleges and universities in 42 countries. I worked for ABET on a six month contract, designing a wide variety of materials spanning digital and print, from trade show booth designs to web ads. I crafted the identity of several of ABET’s campaigns, including their Upcoming Events, Cause Awareness, and Sustainability Microcredential campaigns.

November 2025-March 2026

Supervisor: Shannon Fitzgerald, Creative Manager at ABET

Problem:

ABET needed a identity system for the monthly social posts they release to update followers about upcoming events and workshops. The system needed to be flexible, since some event descriptions were longer than others, and some had photographs attached while others were text only. The upcoming events posts needed to stand out from the rest of their social content so it could be recognizable to followers who want monthly updates.

I created a campaign identity for these assets that works across different social platforms, and translated these designs into an email template. The email series is a crucial way to retain members and keep them up to date, and the design elements of the CTA’s led to more site foot traffic.

Email design for upcoming events campaign

trade show booth designs

ABET needed proof of concept of several trade show booth designs to be used for future trade shows and conferences. I developed these mockups which were used as the basis of ABET’s trade show booth

Slide deck template design

Below are samples of slide templates I created for ABET’s general slide deck system. The slides range in complexity, from title cards and quotes to infographics designed to match ABET’s branding.